Restyling of the Cogeninfra logo

A Brand, a Group

 

We are delighted and proud to announce the restyling of the Cogeninfra logo.

Starting from a detailed analysis of the company’s vision, mission and objectives, set until 2028, the need emerged to give uniformity, recognisability and, above all, a Group identity to all companies controlled by Cogeninfra.

A new payoff

To this end, it was decided to retain the current name Cogeninfra but change the tagline to “Efficient Energy, Sustainable Solutions“, in order to focus attention on the concepts and values that are in our DNA, such as innovation, sustainability, efficiency and care for the environment.

The concept and colours

The creative idea behind the logo is that of the network of pipes used in our district heating business, which give rise to infinity.
The central green represents Cogeninfra, combining its two core businesses: on one side, orange represents the district heating division and on the other, turquoise represents the energy efficiency division.

A restyling with renaming

Starting from the original name Cogeninfra, the divisions were structured as follows: Cogeninfra Heat and Cogeninfra Save which together encompass all the Group’s businesses.

Cogeninfra Heat

This includes all district heating companies, where it was decided to maintain territoriality as a strong point, in combination with naming.

 

Cogeninfra Save

This includes all energy efficiency companies, where it was decided to retain the company name as a selling point, alongside the brand name.

 

Legal identity

The restyling has no impact on the legal identity of the individual companies, which will continue to retain their own company names.

One Group, one identity

It is primarily a change in communication and marketing to create greater recognisability and identification compared to competitors and uniformity within the Group.